Effective Date: 15th December 2025 Last Updated: 15th December 2025
Endoline Machinery Ltd (“We“, “Us“, “Our“) is committed to protecting and respecting your privacy. We comply with all applicable requirements of the Data Protection Legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other relevant international data protection laws.
This policy sets out the basis on which any Personal Data we collect from you, or that you provide to us (whether through our website at www.endoline-automation.com or otherwise), will be processed by us. By visiting our website and/or providing your Personal Data to us, you are accepting and consenting to the practices described in this policy.
Endoline Machinery Ltd is the Data Controller for the Personal Data you provide to us. Our contact details for all privacy and data protection matters are:
Legal Entity: Endoline Machinery Ltd
Address: Stratton Business Park, London Road, Biggleswade, Bedfordshire, SG18 8QB, UK
Email for Privacy: sales@endoline-automation.com
Telephone: +44(0)1767 316422
We may collect, use, store, and transfer different kinds of Personal Data about you. This includes, but is not limited to:
Identity Data: Your name, title, company name, and job title.
Contact Data: Billing address, delivery address, email address, and telephone numbers.
Financial Data: Bank account details for payments/refunds, credit status, and payment card details (handled via third-party secure processors).
Transaction Data: Details about payments to and from you, and other details of products and services you have purchased from us.
Technical Data: Internet protocol (IP) address, login data, browser type and version, time zone setting and location, operating system and platform, and other technology on the devices you use to access this website.
Profile Data: Purchases or orders made by you, your interests, preferences, and feedback.
Usage Data: Information about how you use our website, products, and services (e.g., click-throughs, length of time visited, products viewed).
Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.
We also collect Aggregated Data (such as statistical or demographic data). This data is anonymised and does not directly or indirectly reveal your identity.
Under Data Protection Legislation, we must have a lawful basis to process your Personal Data. We rely on the following:
Contractual Obligation: Processing is necessary for the performance of a contract to which you are a party (e.g., fulfilling your product order or providing a quotation).
Legitimate Interest: Processing is necessary for our legitimate interests (or those of a third party) where your interests do not override those interests (e.g., improving our products, network security, or marketing similar products to existing customers).
Legal Obligation: Processing is necessary for compliance with a legal obligation (e.g., tax or accounting requirements).
Consent: You have given clear consent for us to process your Personal Data for a specific purpose (e.g., signing up to a newsletter). You may withdraw this consent at any time.
We use your Personal Data for the following purposes:
Order Fulfilment: To process and deliver your orders, manage payments, fees, and charges.
Enquiry and Quotation: To manage our relationship with you, respond to enquiries, and notify you about changes to our terms or policy.
Website and Business Operation: To administer and protect our business and website, including troubleshooting, system maintenance, and hosting of data.
Marketing & Promotions: To send you promotional information about goods and services similar to those you have already purchased or enquired about, unless you have opted out.
Personalisation and Improvement: To use data analytics to improve our website, products/services, and customer experiences.
Compliance: To comply with legal and regulatory obligations to which we are subject.
As an international business, the Personal Data we collect may be transferred to, and stored at, a destination outside of the UK and the European Economic Area (EEA) to fulfil your order, process payment details, or provide support services.
Whenever we transfer your Personal Data out of the UK/EEA, we implement safeguards to ensure a similar degree of protection:
Transferring data to countries deemed to provide an adequate level of protection by the relevant regulatory bodies.
Using specific contracts approved for use in the UK/EEA (such as Standard Contractual Clauses) with our external service providers, which mandates the same protection for Personal Data as it has in the UK/EEA.
We may share your Personal Data with the following parties:
Internal Third Parties: Other companies within the Endoline group acting as joint controllers or processors.
External Third Parties: Service providers who provide IT, system administration, email, and hosting services; banks and finance providers to facilitate transactions; delivery and logistics partners to fulfil your orders; professional advisers (e.g., lawyers, accountants); and regulatory authorities.
We automatically collect Technical Data about your equipment and browsing patterns using cookies. We use them to:
Recognise you and your device.
Collect information about how you use our website.
Improve the user experience and personalise content.
You can set your browser to refuse all or some cookies. If you disable or refuse cookies, please note that some parts of the website may not function properly.
We will only retain your Personal Data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.
Under Data Protection Legislation, you have rights in relation to your Personal Data:
Request access to your Personal Data.
Request correction of the Personal Data we hold about you.
Request erasure of your Personal Data.
Object to processing of your Personal Data.
Request restriction of processing.
Request transfer of your Personal Data.
Withdraw consent where we are relying on consent to process your data.
To exercise any of these rights, please contact us at sales@endoline-automation.com. To opt out of marketing, you can also use the unsubscribe link in any marketing email.
If you have concerns, you have the right to complain to the Information Commissioner’s Office (ICO) (www.ico.org.uk). We would appreciate the chance to deal with your concerns first, so please contact us initially.
